Love is where it all begins
Adidas x Thebe Magugu Collection - now at Tennis-Point
Love is where it all begins! The new adidas x Thebe Magugu collection stands for a world full of cohesion, equality and cultural diversity. Skin colour, gender and origin are not decisive. Because the love for the game knows no boundaries!
Tennis has become one of the most vibrant, multicultural and inclusive sports on the planet. With the New York Styles, adidas celebrates these great achievements and continues to work towards a future where we all start at Love all.Translated with www.DeepL.com/Translator (free version)
adidas New York Styles
The imagery of the collection reinforces the intention to make tennis a place of inclusion and vibrancy. To achieve this, different motifs are overlaid in such a way that a broad spectrum of players is represented. The Magugu print is the basis for all visuals and acts as a background element to keep people of different backgrounds together. Talent is mainly highlighted where multiple people are visible. These individuals will be diverse in every way, just like the modern tennis community.